After the potential client has studied the information on your site, chosen your product or service, he starts looking for reviews about your company in search engines, social networks or Rep Digger. If he finds negative feedback, he may go to another company. The lack of feedback on the company also causes suspicion in the eyes of a potential client. At the same time, lack of reputation is a great opportunity to build a positive opinion quickly. Working with a reputation on the Internet is a permanent long-term job, which gives an excellent return - a constant increase in sales of your company.